HerdStrong Privacy Policy

May 22, 2018

HerdStrong™ LLC, a wholly owned subsidiary of DVM Systems ® LLC, values your privacy. This information describes our policies for you regarding the collection, use and disclosure of personal data when you use our software, apps and websites and the choices you have associated with that data. HerdStrong LLC and DVM Systems LLC ("us", "we", or "our") develop, maintain and operate the HerdStrong animal monitoring system, HerdStrong TruCore™ software, HerdStrong mobile apps and the www.herdstrong.com website (the "Services"). We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.


Animal Data: Animal Data means data and other information about animals which can be identified from those data (or from those and other information in our possession or likely to come into our possession).

Personal Data: Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data: Usage Data is data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies: Cookies are small pieces of data stored on a User's device.

Data Processor (or Service Providers): Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who stores or processes the data on behalf of the Data Controller.We may use the services of various Service Providers in order to store and / or process your data more effectively.

Data Subject: Data Subject is any living individual who is the subject of Personal Data.

User: The User if the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Information Collection and Use: We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Animal Data

HerdStrong's Animal Monitoring System, HerdStrong TruCore software, HerdStrong mobile apps and www.herdstrong.com website customer information and data, are hosted on fully secured servers in the "cloud" (hosted by Microsoft). All data is automatically backed up in separate locations by Microsoft to help prevent any loss of data. Data may also be stored on HerdStrong boluses, distributed gateways and customer's local devices using HerdStrong TruCore software or mobile app. Data can be exported by the user for storage and / or analysis, or by others, if the user has not secured the device. HerdStrong cannot guarantee against loss or breach of data by unauthorized parties but takes all reasonable steps to protect against loss or breach of data. Customers are encouraged to routinely backup their data to help prevent any loss of data. Customer information and animal data accessed via HerdStrong software can be further secured by using personal device user IDs and passwords, by not reusing passwords for multiple applications, and by frequently change their passwords. It is the responsibility of the customer and their individual users not to share user IDs and passwords. HerdStrong does not share individually identifiable information or data with anyone other than the customer without written authorization from the customer. HerdStrong may use customer information and data to continuously improve our software, algorithms and overall system functionality and may share individually unidentifiable and / or aggregated data for research, system improvement and commercial purposes.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact you or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

We may use your Personal Data to contact you with newsletters, marketing, or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following an unsubscribe link or instructions provided in any email we send or by contacting us. You may also visit our web sites anonymously.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking Cookies Data

We may use cookies and similar tracking technologies to track the activity on our Service and may hold certain information.Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies that also may be used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
Examples of Cookies we may use:

Use of Data

HerdStrong uses the collected data for various purposes:

Retention of Data

HerdStrong will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

HerdStrong will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide the information to us, please note that we may transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

HerdStrong will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Business Transaction

If HerdStrong is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, HerdStrong may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

HerdStrong may disclose your Personal Data in the good faith belief that such action is necessary to:

Security of Data

The security of your data is important to us, however, no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

"Do Not Track" Signals

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Tack by visiting the Preferences or Settings page of your web browser.

Your Rights

HerdStrong aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us at info@herdstrong.com to make the required changes. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the right:

You have the right to Personal Data portability for the information you provide to HerdStrong. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it. Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used and how it may be improved. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:http://www.google.com/intl/en/policies/privacy